Starting in the 1920s, National Screen Service (the dominant trailer producer/distributor in the USA and UK) produced special ‘holiday’ and ‘event’ trailers for exhibitors. Designed to play around national holidays such as Easter, the King’s birthday, Thanksgiving and Christmas, these were short announcements that stressed the communal nature of cinema-going, and underlined the relationship between individual exhibitor and audience member. Featuring animation, titles and an occasional star guest, these holiday trailers were a seasonal cinema tradition that fell out of practice by the 1970s.
While here at ‘Watching the Trailer’ we don’t quite have the resources to produce our own holiday trailer, we thought we would wish you all happy holidays in our own inimitable fashion, by presenting our top 5 Christmas-themed trailers…
While here at ‘Watching the Trailer’ we don’t quite have the resources to produce our own holiday trailer, we thought we would wish you all happy holidays in our own inimitable fashion, by presenting our top 5 Christmas-themed trailers…
'Watching The Trailer' will take a break for the holidays and will be back online and posting in January, until then feel free to comment, or suggest seasonal trailers of your own.
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