The following is an in-progress bibliography of historical and recent publications on all aspects of trailer production, aesthetics, industries and audiences. We will be updating this bibliography regularly as new work appears, or old work is discovered. Links will be provided wherever possible.
ARTICLES IN INDUSTRY / TRADE PUBLICATIONS
- 'Behind the Scenes with a Trailer Producer.' The Cinema 70, 5643 (5 May 1948): 30.
- Blair, Iain. 'Film Trailers: Attracting Audiences With Style.' On Location (January 1983): 40 - 49.
- Cohen, Jeffrey. 'Trailer Trash: Numbing Attractions: The Trouble With Trailers.' E Online (14 June 2000): www.eonline.com/Features/Specials/Trailertrash/000614.html
- Corliss, Richard. 'Coming Attractions.' Film Comment 33, 3 (May-June 1997): 14-23.
- R. Howard Cricks, ‘Behind the scenes in trailer making’ Kinematograph Weekly, 423(2345) (5 June 1952), 21.
- Cunningham, Todd. ’15 Hottest Movie Trailers Rated by Experts: From Tom Hardy in Mad Max to Batman vs. Superman.’ The Wrap (1 May 2015): http://www.thewrap.com/15-hottest-movie-trailers-ranked-from-mad-max-to-batman-v-superman/
- Faughnder, Ryan, ‘When Trailers Are Leaders’ Los Angeles Times 21 July 2015, pp. C1. Accessed via http://www.pressreader.com/usa/los-angeles-times/20150721/282024735952260/TextView
Goodwin, Michael. 'The Lost Films of Alfred Hitchcock.' New West (April 1981): 84 - 87, 142. - Harris, Esther. 'The Production of Trailers.' British Kinematography 23, 4 (October 1953): 98 - 103.
- Huntley, John. '"U" and cry - The Story of Denham's Trailer Department.' Film Industry 2, 12 (June 1947): 8, 9 & 13.
- Johnson, Patricia Lee. 'Esther Harris: Doyenne of the trailer makers.' CinemaTV Today 10015 (20 January 1973): 7.
- Jones, Sinead. ‘Trailer Trial.’ Film Directions 6, 23 (Summer 1984): 46.
- Kehe, Jason. ‘What’s the Best Trailer Ever? Film Maestros Weigh In, and You Can Too’ Wired (18 June 2013): http://www.wired.com/2013/06/best-trailer-of-all-time/
- Kehe, Jason and Palmer, Katie. ‘The Gripping, Mind-Blowing, Thrilling Evolution of the Movie Trailer.’ Wired (18 June 2013): http://www.wired.com/2013/06/art-of-movie-trailer/
- Kilkenny, Katie. ‘Our Modern Movie-Trailer Fatigue.’ The Atlantic (26 December 2014): http://www.theatlantic.com/entertainment/archive/2014/12/the-origins-of-our-movie-trailer-fatigue/383992/
- Lazarus, Paul N. ‘National Screen Service Corporation.’ In The Movie Business: American Film Industry Practice, edited by William A. Bluem & Jason E. Squire, pp. 234 – 236. New York: Hastings House, 1972.
- ________. ‘The wet finger method for evaluating film success.’ The Journal of the Producers Guild of America (September 1969): 31 – 33.
- Matthews, Virginia. 'Mini epics of the big screen.' The Guardian (27 Oct 1986): 11.
- McElwee, James P. 'The Trailer.' Films in Review 39, 10 (October 1988): 472 - 479.
- Medhurst, Andy. ‘The Big Tease.’ Sight & Sound 8, 7 (July 1998): 24 – 26.
- Oxenhorn, P. ‘Trailers are compact, complex and costly.’ Making Films in New York, 8, 36 (7 October 1974).
- Parsons, P. A. 'A History Of Motion Picture Advertising.' Moving Picture World 85, 4 (4 March 1927): 301 - 311.
- Quigley, Martin Jr. 'The NSS Story of Service.' Motion Picture Herald (14 March 1959): 18-21.
- ________. 'NSS: The Prize Baby Remembers.' Motion Picture Herald (7 November 1959): 16-17.
- 'Specialized Techniques in Trailer Production.' The Cinema 51, 4034 (5 October 1938): 11.
- Turan, Kenneth. 'The Lure of Trailers.' American Film 8, 1 (October 1982): 50-55.
ACADEMIC BOOKS: Trailers
- Florin, Bo, de Klerk, Nico and Vonderau, Patrick (eds.) Films That Sell: Moving Pictures and Advertising.London: BFI Palgrave, 2016.
- Grainge, Paul & Johnson, Catherine. Promotional Screen Industries. Abingdon: Routledge, 2016.
- Gray, Jonathan. Show Sold Separately: Promos, Spoilers and Other Media Paratexts. London: New York University Press, 2010.
- Hediger, Vinzenz. Verführung zum Film: der amerikanische Kinotrailer seit 1912. Marburg: Schüren, 2001.
- Hesford, Daniel. The Art of Anticipation: The Artistic Status of the Film Trailer and its Place in a Wider Cinematic Culture [unpublished PhD dissertation] Edinburgh: University of Edinburgh, 2013.
- Holmes, Su. British TV & Film Culture in the 1950s: Coming to a TV Near You. Bristol: Intellect. 2005.
- Johnston, Keith M. Coming Soon: Film Trailers and the Selling of Hollywood Technology. Jefferson, NC: McFarland, 2009
- Kernan, Lisa Coming Attractions: Reading American Movies Trailers, Austin, TX: University of Texas Press.
- Maier, Carmen Daniela. The Promotional Genre of Film Trailers: Persuasive Structures in Multimodal Form. Aarhus, Denmark: Aarhus University, 2006.
- Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. 2nd ed. Carbondale, IL: Southern Illinois University Press, 2009.
ACADEMIC ARTICLES: Trailers
- Austin, B. A. 'Film attendance: Why college students chose to see their most recent film.' Journal of Popular Film and Television, 9 (Spring 1982): 43-49
- ________ 'Motivations for movie attendance' Communication Quarterly, 34(2) (1986): 115-126.
- Bain, Julie. “Not Just a Sneak Peek: Using Film Trailers in the Classroom,” Screen Education 62 (2001): 62-66.
- Biltereyst, Daniel, Mathjis, Ernest. and Meers, Phillipe, ‘An avalanche of attention: The prefiguration and reception of The Lord of the Rings’, in M. Barker and E. Mathjis (eds), Watching the Lord of the Rings: Tolkien’s World Audience’s, New York: Peter Lang, 2008, pp. 37-57.
- Maarten A.S. Boksem & Ale Smidts, “Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success,” Journal of Marketing Research LII (2015): 482-492.
- Blake, Cassie. “Ahead of Its Showtime: The Packard Humanities Institute Collection at the Academy Film Archive,” in Films That Sell: Moving Pictures and Advertising, eds. Bo Florin, Nico de Klerk and Patrick Vonderau London: BFI Palgrave, 2016: 251-56.
- Burzynski, M., & Bayer, D. 'The effect of positive and negative prior information on motion picture appreciation.' Journal of Social Psychology, 101 (2) (1977): 215-218.
- Crafton, Donald. ‘Enticing the Audience: Warner Bros. and Vitaphone.’ In History of the American Cinema: 4: The Talkies – American Cinema’s Transition to Sound, 1926 – 1931, edited by Tino Balio, pp. 120 – 126. New York: Charles Scribner’s Sons Macmillan Library Reference USA, Simon & Schuster Macmillan, 1987.
- Colavito, J. Rocky. "Naked! Screaming Horror! The Rhetoric of Hype and Drive-In Movie Trailers." In Horror at the Drive-In: Essays in Popular Americana. Ed. Gary Don Rhodes, 41-52. Jefferson, NC: McFarland, 2003
- Corliss, Richard. “Coming Attractions.” Film Comment 33, no. 3 (1997): 14-23.
- Danan, Martine. 'Marketing the Hollywood Blockbuster in France.' Journal of Popular Film and Television, 23:3 (Fall 1995): 131.
- Davis, Charles H., Michelle, Carolyn, Hardy, Ann and Hight, Craig, ‘Framing audience prefigurations of The Hobbit: An Unexpected Journey : The roles of fandom, politics and idealised intertexts’ Participations: The Journal of Audience and Reception Studies 11(1), 2014, pp. 50-87.
- Deaville, James and Malkinson, Agnes, ‘A Laugh a Second? Music and Sound in Comedy Trailers’ Music, Sound and the Moving Image 8 (2), 2014, pp.121-140.
- Devlin, Michael B., Chambers, L. Todd & Callison, Coy. “Targeting Mood: Using Comedy or Serious Movie Trailers,” Journal of Broadcasting & Electronic Media 55, no. 4 (2011): 581-595.
- Eastman, S. T., Bradbury, D. E.,& Nemes, R. S. 'Influences of previews on Movie Expectations’. Current Research in Film (1985).
- Faber, R. S. & O’Guinn, T. C. 'Effect of media advertising and other sources on movie selection.' Journalism Quarterly, 61 (Summer 1984): 371-377.
- Finsterwälder, Jörg, Kuppelwieser, Volker G. & De Villiers, Matthew. “The Effects of Film Trailers on Shaping Consumer Expectations in the Entertainment Industry. A Qualitative Analysis,” Journal of Retailing and Consumer Services 19 (2012): 589-595.
- Goodwin, Michael. 'The Lost Films of Alfred Hitchcock.' New West (April 1981): 84 - 87, 142.
- Gorzelany-Mostak, Dana & Deaville James On the Campaign Trail(er): Deconstructing the Soundscape of the 2012 U.S. Presidential Election Music & Politics Volume IX, Issue 2, (2015) http://dx.doi.org/10.3998/mp.9460447.0009.201
- Grainge, Paul & Johnson, Catherine, "“Show us your moves”: trade rituals of television marketing", Arts and the Market, Vol. 5 Iss: 2, pp.126 - 138
- Gray, Jonathan. 'Television pre-views and the meaning of hype.' International Journal of Cultural Studies, 11(1) (2008): 33–49.
- Greene, Frederick. 'Working in the world of Propaganda: Early Trailers & Modern Discourses of Social Control' Frames Cinema Journal 3 (May 2013). http://framescinemajournal.com/article/working-in-the-world-of-propaganda-early-trailers-modern-discourses-of-social-control/
- Greene, Frederick L., Johnston, K. M., Vollans, E. (2014) 'Would I Lie to You? Researching Audience Attitudes to, and uses of, the Promotional Trailer Format' in International Journal of Media and Cultural Politics 10. pp. 109-116
- Hamel, Keith J. 'From Advertisement to Entertainment: Early Hollywood Film Trailers.' Quarterly Review of Film and Video, 29(3) (2012): 268–278.
- ________. 'Teaching with Trailers: The Pedagogical Value of Previews for Introducing Film Analysis.' Journal of Film
and Video, 64 (4) (2012): 38–49. - Haralovich, Mary Beth & Cathy Root Klaprat. 'Marked Woman and Jezebel: The Spectator-In-The-Trailer.' Enclitic, (Fall 1981/Spring 1982): 66 - 74.
- Hediger, Vinzenz. ‘A Cinema of Memory in the Future Tense. Godard, Trailers and Godard Trailers. ‘ In: James Williams, Michael Temple, Michael Witt (eds.) Forever Godard. London: Black Dog Publishing 2004, pp. 141-159.
- ________. 'The temporary Memory of the film: Notes on morphology and effect of aesthetics of Trailers.' Montage/ AV (1988).
- Hedling, E. ‘Framing Tolkien Trailers, High Concept, and the Ring’ in Ernest Mathijs (ed.) The Lord of the Rings: Popular Culture in Global Context. London: Wallflower, 2006, pp. 225-37.
- Hesford, Daniel. 'Action! Suspense! Emotion! The Trailer as Cinematic Performance' Frames Cinema Journal 3 (May 2013). http://framescinemajournal.com/article/action-suspense-emotion-the-trailer-as-cinematic-performance/
- Hixson, Thomas K. "Mission Possible: Targeting Trailers to Movie Audiences." Journal of Targeting, Measurement and Analysis for Marketing 14, nos. 3-4 (April 2006): 210-224
- Johnston, Keith M. ‘“The coolest way to watch movie trailers in the world” Trailers in the Digital Age.’ Convergence 14, 2 (May 2008), pp. 145-160.
- ________. ‘“Three Times As Thrilling!” The Lost History of 3-D Trailer Production, 1953-54’, Journal of Popular Film and Television 36:4 (Fall 2008), pp. 150-60.
- ________. ‘An intelligent and effective use of the rival screen’: Re-discovering early British television trailers,’ Media History 17, 4 (2011): 377-88.
- ________. 'Introduction: Still Coming Soon? Studying Promotional Materials' Frames Cinema Journal 3 (May 2013). http://framescinemajournal.com/article/introduction-still-coming-soon-studying-promotional-materials/
- _______. 'Sound and (no) Vision: Locating the Radio Trailer', Music, Sound and the Moving Image 8 (2), 2014: 163-78.
- _______. “‘A friend to every exhibitor’: National Screen Service and the British trailer industry,” The Routledge Companion to British Cinema History, eds. I.Q. Hunter, Laraine Porter & Justin Smith. Abingdon: Routledge, 2017: 181-190.
- Johnston, Keith M., Greene, Frederick L. & Ed Vollans, “Watching the Trailer: Researching the Film Trailer Audience,” Participations: The Journal of Audience and Reception Studies 13, no. 2 (2016): 56-85. http://www.participations.org/Volume%2013/Issue%202/5.pdf
- Karray, Salma and Debernitz, Lidia. “The effectiveness of movie trailer advertising,” International Journal of Advertising 36, no. 2 (2017): 368-392.
Kerzoncuf, Alain and Nándor Bokor. 'Alfred Hitchcock's Trailers.' Senses of Cinema 35 (April - June 05), www.sensesofcinema.com/contents/05/35/hitchcocks_trailers.html - Klinger, Barbara. 'Digressions at the Cinema: Reception and Mass Culture.' Cinema Journal 28, 4 (Summer 1989): 3 - 19.
- ________. 'Film history terminable and interminable: recovering the past in reception studies.' Screen38, 2 (Summer 1997): 107 - 128.
- Lughi, Paolo. 'When Saying is Getting Somebody to Do Something: Manipulations and Speech Acts in Verbal Language of the Trailer.' Semiotic Enquiry / Recherches Semiotiques 4, 3-4: 356 - 371.
- Maier, Carmen Daniela. 'Visual evaluation in film trailers.' Visual Communication, 8 (2) (2009): 159–180.
- Maier, Carmen D. “Structure and Function in the Generic Staging of Film Trailers: A Multimodal Analysis,” in Telecinematic Discourse: Approaches to the Language of Films and Television Series, eds. Roberta Piazza, Monika Bednarek, and Fabio Rossi. Amsterdam: John Benjamins, 2011.
- Moore, C. A., Bednall, D. H. ., & Adam, S. 'Genre, Gender and Interpretation of Movie Trailers: An Exploratory Study.' Broadening the boundaries, conference proceedings, ANZMAC Dunedin N.Z, (2005): 124–130.
- Murphy, Scott. “A Pop Music Progression in Recent Popular Movies and Movie Trailers,” Music Sound & the Moving Image 8, no. 2: 141-162.
- Oliver, Mary Beth, and Sriram Kalyanaraman. “Using Sex to Sell Movies: A Content Analysis of Movie Trailers.” In Sex in Consumer Culture: The Erotic Content of Media and Marketing. Ed. T. Reichert and J. Lambiase, 13-30. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.
- Ortega, Vincente Rodriguez. “Spoof Trailers, Hyperlinked Spectators & the Web,” New Media & Society 16, no. 1: 149-164.
- Preece, S. B. ‘Coming soon to a live theater near you : performing arts trailers as paratexts’. International Journal of Nonprofit and Voluntary Sector Marketing, 35 (June 2010), 23-35.1.
- Rich, B. Ruby. “To Read or Not To Read: Subtitles, Trailers, and Monolingualism.” In Subtitles: On the Foreignness of Film. Ed. Atom Egoyan and Ian Balfour, 153-169. Cambridge, MA: MIT Press, 2004.
- Salmon, P. “The People Will Think...What I Tell Them to Think”:Orson Welles and the Trailer for Citizen Kane.' Canadian Journal of Film Studies / Revue Canadienne D’Études Cinématographiques, 15(2) (2006): 96–113.
- Sauer, Matthias. “Cue-Recognition Effects in the Assessment of Movie Trailers." Journal of Retailing and Consumer Services 21, no. 3 (2014): 376-382.
- Staiger, Janet. 'Announcing Wares, Winning Patrons, Voicing Ideals: Thinking about the History and Theory of Film Advertising.' Cinema Journal 29, 3 (Spring 1990): 3-31.
- Stapleton, C.B and Hughes, C.E. "Mixed Reality and Experiential Movie Trailers: Combining Emotions and Immersion to Innovate Entertainment Marketing," Proc. 2005 Int'l Conf. Human–Computer Interface Advances in Modeling and Simulation,Soc. for Modeling and Simulation Int'l, 2005, 40-48.
- Stevens, Brad. “In Praise of Trailers.” Sense of Cinema 9 (2000), at http://www.sensesofcinema.com/2000/9/trailers/
- Street, Sarah. ‘“Another Medium Entirely”: Esther Harris, National Screen Service and Film Trailers in Britain, 1940-1960.’ Historical Journal of Film, Radio and Television 29, 4 (December 2009), 433-48.
- Suckfüll, Monika and Moellering, Kristin. “The differential success of movie trailers,” Journal of Retailing and Consumer Services 22 (2015): 138-144.
- Turan, Kenneth. 'The Lure of Trailers.' American Film 8, 1 (October 1982): 50-55.
- Voigt, K. 'Becoming Trivial: The Book Trailer.' Culture Unbound: Journal of Current Cultural Research, 5 (2013): 671–689.
- Vollans, Ed "So just what is a trailer, anyway?", Arts and the Market, 5, 2, pp.112 - 125
- Williams, Kathleen. A. 'Fake and fan film trailers as incarnations of audience anticipation and desire.' Transformative Works and Cultures, 9: 1–21.
- ________. “Never Coming to a Theatre Near You: Recut Film Trailers.” M/C Journal: A Journal of Media and Culture 12, no. 2 (May 2009), at http://www.journal.media culture.org.au/index.php/mcjournal/article/viewArticle/139
- ________. “Re-reading the History of the Trailer: The Production and Consumption of ‘Recut’ Trailers,”
at http://www.canberra.edu.au/anzca2010/attachments/pdf/Re-reading-the-history-of-the-trailer.pdf - Zanger, Anat. 'Next on your screen: The double identity of the trailer.' Semiotica 120, 1/2 (1998): 207-230.
ACADEMIC BOOKS / ARTICLES: Film posters
- Branaghan, Sim. British Film Posters: An Illustrated History. London: British Film Institute, 2006.
- Haralovich, Mary Beth. 'Advertising Heterosexuality.' Screen 23, 2 (1982): 50-60.
- Kraszewski, Jon. “Recontextualising the Historical Reception of Blaxploitation: Articulations of Class, Black Nationalism, and Anxiety in the Genre’s Advertisements,” The Velvet Light Trap 50: 48-61.
- Rhodes, Gary D. "The origin and development of the American motion picture poster,” Film History 19 (2007): 228-246.
ACADEMIC BOOKS / ARTICLES: Press books and Electronic Press Kits
- Burton, Alan and Chibnall, Steve. “Promotional activities and showmanship in British film exhibition,” Journal of Popular British Cinema no. 2 (1999): 83-99.
- Jancovich, Mark. “The Meaning of Mystery: Genre, Marketing and the Universal Sherlock Holmes Series of the 1940s,” Film International 17 (2005).
- Wright, Ellen. “‘Glamorous Bait for an Amorous Killer!’ How post-war audiences were Lured by Lucille and the working-girl investigator,” Frames Cinema Journal 3 (2013), http://framescinemajournal.com/article/glamorous-bait-for-an-amorous-killer/
ACADEMIC BOOKS / ARTICLES: Other Work on Promotional Materials / Paratexts
- Allison, Deborah. Promises in the Dark: Opening Titles Sequences in American Feature Films of the Sound Period [unpublished PhD thesis] Norwich, University of East Anglia, 2001.
- Aroncykz, Melissa. “Portal or police? The limits of promotional paratexts,” Critical Studies in Media Communication, 34, no. 2: 111-119.
- Austin, Thomas. Hollywood, Hype and Audience: Selling and Watching Popular Film in the 1990. (Manchester: Manchester University Press, 2002.
- Barker, Martin. “News, Reviews, Clues, Interviews and Other Ancillary Materials -- A Critique and Research Proposal,” Scope, http://www.nottingham.ac.uk/scope/documents/2004/february-2004/barker.pdf.
- Barker, Martin, Mathijs, Ernest & Trobia, Alberto. “Our Methodological Challenges and Solutions,” in Watching The Lord of the Rings: 59-68.
- Bennett, Tony & Woollacott, Janet. Bond and Beyond: The Political Career of a Popular Hero. London: MacMillan Education, 1987.
- Brookey, Robert Alan & Westerfelhaus,Robert. “The Digital Auteur: Branding Identity on the Monsters Inc. DVD,” Western Journal of Communication 69, no. 2 (2005): 109-128.
- Brookey, Robert and Gray, Jonathan. “‘Not merely para’: continuing steps in paratextual research,’ Critical Studies in Media Communication 34, no. 2 (2017).
- Brown, Tom. “‘The DVD of Attractions?’ The Lion King and the Digital Theme Park,” in Film and Television After DVD, eds. James Bennett and Tom Brown (Abingdon: Routledge, 2008): 81-100.
- Burzynski, M. & Bayer, D. “The effect of positive and negative prior information on motion picture appreciation,” Journal of Social Psychology 101, no. 2 (1977): 215-218.
- Cecchi, Alessandro. “Creative Titles,” Music Sound & the Moving Image 8, no. 2 (2014): 179-194.
- Crisp, Virginia and Menotti, Gabriel (eds.) Beside the Screen: Moving Images Through Distribution, Promotion and Curation. Basingstoke: Palgrave Macmillan, 2015.
- Cubbison, Laurie. “Anime Fans, DVDs, and the Authentic Text,” The Velvet Light Trap 56 (Fall 2005): 45-57.
- Davison, Annette. “The End is Nigh: Music Postfaces and End-Credit Sequences in Contemporary Television Serials,” Music, Sound & the Moving Image 8, no. 2: 195-215.
- French, Emma. Selling Shakespeare to Hollywood: the marketing of filmed Shakespeare adaptations from 1989 into the new millennium. Hatfield, University of Hertfordshire Press, 2006.
- Gillan, Jennifer. Television Brandcasting: The Return of the Content Promotion Hybrid. Routledge, Abingdon, 2014.
- Haralovich, Mary Beth. “Mandates of Good Taste: The Self-Regulation of Film Advertising in the Thirties,” Wide Angle 6, no. 2 (1983): 50-57.
- Heath, Stephen. “Screen Images, Film Memory,” Edinburgh Magazine 1: 33-42.
- Hesford, Daniel and Johnston, Keith M. “Introduction – selling screens: the culture and design of titles, teasers and trailers,” Arts and the Market 5, no. 2 (2015): 1-6.
- Hight, Craig. “Making-Of Documentaries on DVD: The Lord of the Rings Trilogy and Special Editions,” The Velvet Light Trap 56: 4-17.
- Hills, Matt. The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary. London: Palgrave Macmillan, 2015.
- Janes, Stephanie. “1-18-08 – Viral Marketing Strategies in Hollywood Cinema,” in Beside the Screen: Moving Images Through Distribution, Promotion and Curation, eds. Virginia Crisp and Gabriel Menotti (eds.) Basingstoke: Palgrave Macmillan, 2015: 87-104.
- Johnston, Keith M. Science Fiction Film: A Critical Introduction. Oxford: Berg Publishers.
- Kerrigan, Finola. Film Marketing. Oxford: Butterworth-Heinemann, 2010.
- Klinger, Barbara. Melodrama and Meaning: History, Culture, and the Films of Douglas Sirk (Bloomington: Indiana University Press, 1994.
- Luthar, Brenda. “Promotional Frame Makers and the Meaning of the Text: The Case of The Lord of the Rings,” in Watching The Lord of the Rings: 59-68.
- Mathijs, Ernest. “Bad reputations: the reception of “trash” cinema,” Screen 46, no. 4 (2005).
- Mingant, Nolwenn, Tirtaine, Cecilia and Augros, Joel (eds.) Film Marketing Into the Twenty-First Century. London: BFI Palgrave, 2015.
- Moore, Sophie. “Film Talk: An investigation into the use of viral videos in film marketing, and the impact on electric word of mouth during pre-release and opening week,” Journal of Promotional Communications 3, no. 3 (2015): 380-404.
- Staiger, Janet. Interpreting Films: Studies in the Historical Reception of American Cinema. Princeton: Princeton University Press, 1992.
- Staiger, Janet. Perverse Spectators: The Practices of Film Reception. New York: NYU Press, 2000.
- Tirtaine, Cecilia and Augros, Joel. “Carry on Laughing: Selling English Humour in France,” in Film Marketing Into the Twenty-First Century, eds. Nolwenn Mingant, Cecilia Tirtaine and Joel Augros. London: BFI Palgrave, 2015: 47-60.