Who are we?
Frederick Greene, Ph.D. (English Literature, UCSB, 1997) is a visiting assistant professor within UCLA’s Department of Film, Theater and Television, where he teaches a graduate seminar on movie marketing. Writer, researcher and co-producer of Coming Attractions: A History of the Movie Trailer, (the first documentary feature on the history and practice of audio-visual movie advertising), Greene is a copywriter serving the entertainment industry. He has lectured on trailers and the history of movie marketing at the Academy of Motion Pictures Arts and Sciences, NYU and Pasadena’s Arts Center. He blogs at movietrailers101.com.
Dr Keith M. Johnston is Reader in Film & Television in the School of Art, Media and American Studies at the University of East Anglia, Norwich, UK. Aside froma brief stint as a radio trailer producer, he has been researching film trailers for over 20 years, publishing one book Coming Attractions: Film Trailers and the Selling of Hollywood Technology (McFarland 2009), and a series of articles in Film International, The Journal of Popular Film & Television, Convergence Media History and Frames Cinema Journal. His current trailer research explores the trailer industry and trailer audiences, focusing on British trailer producers,the history of National Screen Service Ltd., and how new technology continues to influence trailer watching.
Dr Ed Vollans is a Fellow of the Royal Society of the Arts and trailer researcher.
His doctoral thesis explored trailers as a broad cultural phenomenon, looking at the history and aesthetics of trailers for media products other than film; primarily videogames, books, and theatre products and how these differ from and are similar to movie trailers. His work has appeared in a special issue of Arts and the Market journal (2015). Ed's research interests include tax incentives and film policies, and the Bollywood film industry, and has given guest lectures on his research interests in the UK and at international events.
His doctoral thesis explored trailers as a broad cultural phenomenon, looking at the history and aesthetics of trailers for media products other than film; primarily videogames, books, and theatre products and how these differ from and are similar to movie trailers. His work has appeared in a special issue of Arts and the Market journal (2015). Ed's research interests include tax incentives and film policies, and the Bollywood film industry, and has given guest lectures on his research interests in the UK and at international events.