*one of which was alongside our colleagues at the trailaurality project.
The fact that our research project resonates globally as serious news, only goes to show that this research is not only interesting but needed. Although critics focused on the presumed and well-anticipated results of our research, we’re confident that our complete results will answer the demand for new and unexpected insights.
Below, we’ve compiled some of our press, partly as an archive of our own, and partly as further engagement for interested parties. Indeed, the articles, blogs, posts and such comments as we’ve inspired expand the field of inquiry, providing source materials that can be used for further study. We’re genuinely pleased and gratified to provide a selection from the discussion we’ve engendered. We invite you to contact us should you find something of interest in reported results or if you have an article or insight that’s relevant to our inquiry. We sincerely hope that we may count on those who commented on our press to participate in our upcoming survey, coming soon.
The independent: 'The Desolation of Cinema-Goers'
The Daily Mail: 'Cinemagoers say they're fed up with trailers'
The Guardian: 'Spoiler Alert!'
Collectively and perhaps not surprisingly, the press picked up on our results that discuss the previous Hobbit trailer (The Desolation of Smaug) and this somewhat luckily for us, tapped into the release of the third movie trailer
And, in discussing this we’re pleased to direct your attention to our colleagues’ truly awe-inspiring international research project focused on The Hobbit Battle of the Five Armies.
Not to rest on our laurels though, next time we’ll be back discussing our own results, specifically motivations for viewing trailers.