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Watching the Trailer goes International!!

1/4/2015

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With apologies for a later than usual post, we must open with a massive "Merci Montréal!" 

We're freshly back (and a little jetlagged) from Canada where the Society for Cinema and Media Studies (SCMS) hosted a supremely awesome conference. Running from the 25th-29th March, the conference was not only a wonderful opportunity to network as a team and individually but a great chance to hear some of the finest media scholars in the world speak. 
Full details of the conference line up and speakers can be found here.

The highlights included (but are by no means limited to); Tessa Idlewine and Cassie Blake present a fascinating paper on the (largely absent) role of the female voice over in trailers, a wonderful panel on the future directions for dvertising research, and of  course a Watching the Trailer Panel alongside colleagues with the Trailaurality Project.

While we digest some of our intellectual stimuli, and take on board the criticism, compliments and general guidance of our peers, we'd like to offer a snapshot into the life of an academic at SCMS. First up, Keith M. Johnston opened our Panel Historicising the role of the audience response in the trailer...
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Next up came Ed Vollans' paper on the role of audience research from an empirical perspective...
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Fred Greene's paper followed looking at the attitudes to the trailer from the audiences  (with images to be added soon...t the moment he's just phoning it in).
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Watching the Trailer panellists aside of course, we managed to hang out with the wonderful Cassie and Tessa from The Academy.
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Work aside though, the conference venue was fantastic and allowed the opportunity of a little sightseeing and sampling of the local cuisine and culture.
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Cathédrale Marie-Reine du Monde (above) was opposite the Conference venue - check out the view from the Conference hotel, while (below) Notre Dame Cathedral was a short trek away situated in Old Montréal.
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Old Montréal was a great blend of old and new...
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that allowed at least one of us to sample some of the culinary delights...
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While the Cafe in question may have hosted a particularly vocal debate surrounding the role of the narrator in the trailer alas it was mostly work...and we were watched closely (much to our horror, appearing on the SCMS screens)...
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